Forbes: business paradigm shift
“Plastic pollution in oceans is an urgent and visible problem, but merely cleaning up won't solve it. So long as plastic keeps flowing into the oceans, removing it is important, and yet also an example of fighting the Symptoms of a deeper issue. To truly address it, we must examine the root causes, the laws, structures, and norms that lead to plastic creation and disposal, and work towards structur- al change. Typically, that level of change is prevented by the investment in the status quo of decision-makers, or those who control the capital. To address this, some social innovators focus on the power distribution and dynamics and seek to transform those. At the deepest level, truly Solving' this challenge requires a paradigm shift: away from a linear and extractive economy to a circular and regenerative one."
Read the full article I wrote for a 2023 issue of Forbes magazine here. The digital version is out now too, you can read it here.
I was honoured to find out that this issue is the second only in the history of the Forbes DACH Magazine that is completely sold out. Though it probably has more to do with Barbie on the cover than my article, I am still happy to know that this message had made its way to the hands of many people.
